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<ul> <li>GREAT FISHING BAIT - The 4" Senko is 1" shorter and slightly lesser in diameter than our ever-popular 5" Senko; But don't let the size fool you, the 4" Senko gets bit. A preferred option in scenarios where you need a smaller profile, but still want that classic Senko action</li> <li>UNMATCHED QUALITY - The Senko is a staple in the fishing world; Nothing beats the original Senko soft-plastic stickbait; Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat</li> <li>PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it</li> <li>BEST CHOICE FOR ANGLERS - Beyond the perfect design and formula lies the Senko's ease of use; There's almost no wrong way to rig it, and whatever your preferred way is, it's the ultimate fish catcher; The only wrong way to fish a Senko is to not fish with the original Senko</li> <li>SENKO SERIES - There's a Senko in the lineup for every possible application and for every angler; Whether you fish it weightless, wacky-style, Texas-rigged, on a Carolina rig, or on a shaky head or flipping jig, this simple slab of plastic will revolutionize your game and increase your catches</li> </ul>